EAU CLAIRE, Wis. – Royal Credit Union (Royal) has been recognized on the Forbes list of America’s Best-In-State Credit Unions 2025. 

The award is presented in collaboration with Statista, the world-leading statistics portal and industry ranking provider. The award list was recently announced and can be viewed on the Forbes website.

America’s Best-In-State Credit Unions 2025 aims to showcase the institutions most valued by residents in each state and to recognize the credit unions that have excelled in meeting the unique needs and expectations of their local communities.

The ranking is based on an independent survey of over 26,000 customers in the U.S. Participants evaluated credit unions on several criteria, including trust, financial advice, customer services, digital services, branch services, and terms & conditions. A sentiment analysis was conducted using the publicly available reviews, and a score was calculated.

“We are honored to be recognized as one of the best credit unions in the nation,” President and CEO Brandon Riechers said in a statement. “The key evaluation criteria used by Forbes, which include fostering trustworthy relationships and giving sound financial advice, are cornerstones of our dedication to our Members. Ranking among the nation’s elite credit unions is a testament to our commitment to our core purpose, and we will continue to use our values to guide our decisions as we work to make a positive impact in the lives we touch.”