BIRMINGHAM, Ala.–The $3.4-billion APCO Employees Credit Union has a new name and brand.

The credit union is now known as Southern Energy CU following mergers with Powerco Federal Credit Union and Mutual Savings Credit Union, which took place over the last two years. The mergers have expanded SECU’s FOM across Alabama, Georgia and Mississippi.

“The new name reflects this growth while reinforcing its dedication to powering the financial success of Southern Company employees, retirees and their families,” the 85,000-member CU said in a statement.

Added CEO Derrick Ragland in a statement, “We have been proud to serve our members as APCO Employees Credit Union for the last 70 years. Following the recent mergers, we were presented an opportunity for our brand to better reflect our new collective membership and credit union team.

APCO Employees Credit Union was formed in 1953 by the merger of three credit unions that served Alabama Power. 

New But ‘Familiar’

“While the name and look have evolved, the updated brand was intentionally designed to feel familiar,” Southern Energy Credit Union Marketing Manager Claire Connolly said in a statement. “From the name selection to the new colors and logo, our goal was for the rebrand to celebrate our recent growth and resonate with members who have been with us since our beginning, and those who are just getting to know us.”