TALLAHASSEE, Fla.–Following a management agreement between the League of Southeastern Credit Unions and the Virginia Credit Union League, the combined organization has announced it has changed its name to The League of Credit Unions & Affiliates.

The rebranded organization, which in addition to Virginia now serves CUs in Alabama, Florida and Georgia, will be led by President Samantha Beeler, while Steve Willis will serve as president of Affiliates Consolidated Services and LEVERAGE.

The Virginia league had been operating with an interim CEO after Carrie Hunt exited to join America’s Credit Unions in late 2023.

“This is a monumental step forward for credit unions across Alabama, Florida, Georgia, and Virginia, and we are humbled by the opportunity to champion their success and interests under this new identity,” Beeler said in a statement. “By uniting as The League, we are strengthening our collective voice and creating more opportunities for collaboration and advocacy impact. Together, we’ll champion innovation, advocate fiercely, and position credit unions for greater community impact.”

According to the league, its new emblem, a shield, represents “strength, protection, and collaboration, signifying The League’s unwavering dedication to advocating for credit unions and their communities.

Four Marks

It said the four marks of the shield represent the four states it now serves as well as its commitment to:

• Advocacy Impact: “A unified voice to champion credit union interests at local, state, and federal levels, leveraging a robust network of policymakers.”
• Credit Union Engagement: “Innovative opportunities to network, collaborate, and advance among a broader spectrum of industry professionals,” the League said. 
• Foundation Support: “Enhanced community and professional development support through a combined Foundation, empowering credit unions to create meaningful local impact.”
• Service Corporation Excellence: “Continued delivery of industry-leading solutions through LEVERAGE, with a focus on advocacy, Small Asset Size credit union programs, and key initiatives that fuel the credit union movement.”

‘Unmatched Solutions’

“Under this new name, we are combining the best of our expertise and resources to deliver unmatched solutions and advocacy for credit unions,” Willis added in a statement. “This partnership signifies our commitment to supporting the credit union movement through innovative solutions, shared knowledge, and an unrelenting focus on member success.”

The league has also released a video in conjunction with the rebranding that can be viewed here. https://www.youtube.com/watch?v=mPbE0mPKJxQ