BETTENDORF, Iowa–Ascentra Credit Union’s rebranded holiday auto loan promotion raised a record $30,525 for local Salvation Army branches in the Quad Cities, Clinton and Muscatine communities as the credit union marked its 75th anniversary in 2025.
The promotion, renamed Ride 75, ran from Oct. 1 through Dec. 31. Ascentra gave $75 in cash to borrowers and donated an additional $75 to a local charity for every qualifying new auto loan or refinance. Donations were directed to one of four Salvation Army regions based on each borrower’s selection.
During the promotion, Ascentra reported its nine branches processed 405 auto loans, generating $30,375 in donations. Two members also chose to donate their $75 cash incentive, bringing the total to $30,525.
The five Quad Cities branches raised $14,400, the Moline branch raised $5,325, the Muscatine branch raised $5,700, and the two Clinton branches raised $5,100.
“At Ascentra, we believe in more than financial services; we believe in making a meaningful impact,” Linda Andry, president and CEO of Ascentra Credit Union, said in a statement. “This donation reflects that commitment, and we hope these funds help expand vital programs that support individuals and families throughout our region.”
Ascentra and The Salvation Army first partnered in 2019, when the organization was selected as the beneficiary of the Ride 50 holiday auto loan promotion. The partnership continued for five additional promotions from 2021 through 2025.
“We are incredibly thankful for Ascentra Credit Union and their longstanding partnership with The Salvation Army,” said Major Lucy Gates, Quad Cities area coordinator for The Salvation Army. “Their support allows us to continue serving our neighbors in real and meaningful ways.”
Through the partnership, Ascentra said it has helped raise awareness of Salvation Army services through campaigns, video productions, and employee volunteer efforts. “Strong partnerships create stronger communities,” Andry said. “We’re proud to stand with The Salvation Army.”
Since 2019, Ascentra’s holiday auto loan promotions have generated more than $133,000 to support The Salvation Army and its initiatives.
