At One CU, a New Checking Offering; At Another, the Relaunch of ‘The A List’

LAS VEGAS–One credit union has announced a new checking offering, while another has relaunched a relationship-based program.

In Nevada, WestStar Credit Union said it has launched a newly enhanced checking account lineup that is being led by the introduction of Radiant Star Checking, which it said represents a “value-packed account designed to deliver meaningful benefits that go far beyond everyday spending.” “Radiant Star Checking redefines what members can expect from a checking account by combining financial convenience with personal protection, money-saving discounts, and lifestyle support services, all for just $7 per month,” the credit union said.

What’s Included

Radiant Star Checking includes:

  • Shop Local, Save Local – Access to local discounts and national retailer deals on shopping, dining, travel, and more.
  • Cell Phone Protection – Coverage when members pay their cell phone bill with their checking account.
  • ID Theft Aid – Identity restoration, credit monitoring, payment card fraud resolution, and identity monitoring.
  • 24/7 Telemedicine – Around-the-clock access to licensed clinicians via video or phone.
  • Pet Care Services – Preferred pet insurance rates, virtual pet care, ID tags, prescriptions, and more.
  • Bill Negotiation Services – Expert assistance negotiating or canceling unwanted subscriptions and household services.

“Our new checking account lineup goes far beyond basic spending by delivering real benefits that protect, support, and save our members money in ways they may not expect,” President/CEO John Bagents said in a statement. “Radiant Star Checking reflects our commitment to helping members manage not only their finances, but their overall well-being.”

Product Relaunched by First Entertainment

In Hollywood, Calif., meanwhile, First Entertainment Credit Union said it has relaunched its “The A List” relationship-based banking program, introducing a tiered structure designed to better align with the irregular income patterns common in entertainment careers.

The $2-billion credit union said the updated program reflects the financial realities of professionals whose earnings are often project-based, with fluctuating income and gaps between paychecks—conditions traditional banking models may not fully address.

“The A List” formalizes the organization’s relationship banking approach into two tiers tied to combined average daily balances:

  • The A List Select: $50,000 or more
  • The A List Reserve: $200,000 or more

According to the credit union, the program links sustained savings behavior with benefits such as higher savings yields, lower borrowing costs and more personalized service. Members in the higher Reserve tier receive additional pricing advantages, enhanced savings bonuses and access to a dedicated service team.

‘Consistency is Rewarded’

“Our members deserve banking that works the way they do,” said Stephen Owen, president and CEO of First Entertainment Credit Union, in a statement. “The A List rewards consistency and commitment, even when careers and income move project by project.”

The credit union said the program is intended to provide members with greater financial flexibility between projects, including enhanced earnings on savings and discounted rates on auto and home loans. It also allows members to earn additional benefits without changing financial behavior by recognizing existing balances across accounts.

Available to All

While designed with entertainment industry professionals in mind, the program is available to qualifying members across the credit union’s broader field of membership, which currently includes nearly 90,000 members, the organization said.

First Entertainment Credit Union said the relaunch is part of its ongoing focus on long-term financial stability for members and will continue to evolve as income patterns and financial needs change.

Facebook
Twitter
LinkedIn

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.