SEATTLE — Financial technology provider Strivve and Strivve CUSO said Chartway Credit Union’s Chartway Ventures has become the lead investor in what the company expects to be its final capital raise, providing funding to expand its card-on-file technology across more financial institutions and online merchants.
According to Strivve, the investment adds Chartway Ventures to a group of strategic backers that also includes Velera and Reseda Group, the latter a wholly owned subsidiary of MSUFCU, both credit union service organizations. Financial terms of the investment were not disclosed.
Strivve said the new funding will support broader deployment of its technology, which enables card issuers to automatically place payment cards on file with participating online merchants and bill-payment providers, reducing the need for consumers to manually update payment information.
‘Removing Friction’
“Meeting members where they are means removing friction and making it easier to engage with their finances in everyday moments,” Rob Keatts, president of Chartway Ventures and executive vice president and chief growth officer at Chartway Credit Union, said in a statement released by Strivve. He said the investment aligns with Chartway Ventures’ strategy of backing technologies that improve the member experience while supporting long-term growth across the credit union industry.
Strivve said it has avoided relying on traditional venture capital or private equity financing, instead attracting investments from financial services executives, family offices and industry partners. Co-founder David Pool said in the company’s statement that the backing from Velera, Reseda Group and Chartway Ventures reflects confidence in a long-term approach to building payments infrastructure.
What Platform Does
The company’s Top of Wallet platform and CardLinks technology are designed to automate placement of payment cards across e-commerce and bill-payment sites from digital banking applications and other cardholder communications.
According to Strivve, the company now serves more than 200 card issuers and has signed agreements covering nearly 100 million payment card accounts. It said issuers using the platform have achieved card placement success rates of up to 96%.
Strivve cited Visa data showing consumer payment behavior continues shifting toward stored payment credentials. According to the company, Visa reported that guest checkout, where shoppers manually enter card information, declined from 44% of its e-commerce transactions in 2019 to about 16% in fiscal 2025.
‘The Card That Gets Used’
“As more and more spending moves to stored cards at online checkout, the card saved on file is the one that gets used,” Strivve CEO and co-founder Chris Hopen said in the statement. He said the investment will allow the company to expand its technology to additional issuers and help cardholders maintain their preferred payment cards across merchants they use most frequently.
