EXTON, Penn.–Citadel FCU has launched Ultimate Growth Checking, which it is describing as a “revolutionary checking account” with no monthly service fee that it said is “designed to evolve with members by offering value at every stage of their financial journey.”
The product offers five tiers of benefits, depending on balance (see chart, below).
“At Citadel, we know that our members’ financial needs evolve, and banking should evolve with them,” Anand Solanki, SVP, head of product management, strategy, consumer insights & analysis, and CFO at Citadel, said in a statement. “Our primary design objective for Ultimate Growth Checking was to surpass the value people expect from their financial institution—fewer fees, industry-leading rewards on a linked Credit Card, savings rate boost, and convenience. Designed for those looking to maximize earnings and simplify financial management, the program grows with members and adjusts tiers based on account balances, ensuring members always receive the best available benefits automatically.”
‘Seamless & Rewarding’
Citadel said in its statement it designed Ultimate Growth Checking to provide members with a “seamless and rewarding banking experience, allowing them to easily oversee and optimize their financial products in one place while benefiting from incremental rewards. In addition to an industry-leading product design, Citadel has also elevated member experience by ensuring that all benefits accrue automatically, without requiring sign-ups, and all tier and rewards information is readily available to members across all touch points – statements, online account center, and the Citadel mobile app.”
Extensive Research
The $6.1-billion credit union said the 6 launch of Ultimate Growth Checking follows “extensive market research by Citadel to understand member needs and determine how best to maximize benefits while simplifying experience. The result is a dynamic, all-in-one solution that integrates checking, savings, and credit card rewards into a streamlined, yet powerful banking experience.”
The Five Tiers
As outlined below, Ultimate Growth Checking offers five progressive tiers, each with benefits that increase as members’ account balance grows. For a limited time, the credit union said new checking account holders can also take advantage of a sign-on bonus of up to $400.
The Mission
“Our mission has always been to empower our members with financial solutions that adapt to their needs,” CEO Bill Brown said in a statement. “Ultimate Growth Checking represents the next evolution in banking—delivering a smarter, more rewarding experience built on a foundation of transparency and value. By ensuring members always have a clear understanding of their benefits and opportunities for growth, we’re making it easier than ever to achieve and enjoy financial strength. This product will set a new benchmark in the industry, positioning Citadel as a leader in redefining modern banking experiences for credit unions and financial institutions alike.”
