IRVINE, Calif. – Origence said the consumer trends expert and former chief futurist at Ford Motor Co., Sheryl Connelly, will be a keynote speaker for its Lending Tech Live ’25 conference.
The meetingis scheduled for June 16-18, 2025, at the Omni Nashville Hotel in Nashville.
“As chief futurist at Ford Motor Company for 27 years, Connelly helped Ford anticipate disruptions and build resilience into business strategies by recognizing signals of change and delivering unique consumer insights,” the Origence said. “Her work has informed capital allocation and product development, and her thought leadership has been featured in major publications such as The Wall Street Journal, Reuters, Financial Times, Forbes, and the BBC. Named one of Fast Company’s 100 Most Creative People in Business, Connelly’s expertise extends beyond corporate strategy to enterprise risk, sustainable business strategies, and public affairs.”
‘Engaging Masterclass’
According to Origence, Connelly will share an engaging masterclass that blends generational insights with futurist thinking in her keynote session, “The ABCs of generations & strategic vision: Navigating tomorrow’s trends with a futurist mindset.”
In the session, she will explore the defining traits of the different generations and how their shifts are influencing consumer behavior, workplace culture, and market trends, the company added.
It said that during the keynote attendees will:
- Understand generational traits and their impact on consumer behavior
- Learn how a futurist mindset can help anticipate change and spot opportunities
- Be equipped with strategies to lead with clarity, creativity, and confidence in an ever-evolving world.
‘Ahead of the Curve’
“At a time when the market is changing faster than ever, it is crucial for credit unions to stay ahead of the curve,” Origence’s VP of Marketing, Erika Hill said in a statement. “Sheryl’s session will provide invaluable insights into generational shifts and futurist thinking, equipping credit union leaders with the tools they need to navigate the future with confidence and creativity. Her expertise will be instrumental in helping credit unions adapt and thrive in an ever-evolving landscape.”
For info: Lending Tech Live website.