NEW YORK–Demopolis Equity Partners has acquired TruStage’s Digital Storefront, a marketing technology platform used by credit unions and community banks. According to the organizations, the deal establishes Digital Storefront as an independent company, with Demopolis planning to invest in product innovation, integrations, and service delivery.
Digital Storefront said it helps financial institutions deliver personalized, data-driven offers across lending, deposits, insurance, and financial services. Its CEO is Brian Bodell.
TruStage said it will remain a partner, continuing to distribute its insurance and payment protection products through the platform.
Investing in B2B Software
Founded in 2022, Demopolis focuses on B2B software investments, according to the company, which said the acquisition reflects growing private equity interest in marketing and engagement solutions that “help financial institutions strengthen member relationships and differentiate in a competitive market.”
“With the addition of Brian Bodell and team, and a commitment to continued investment, we believe Demopolis is well positioned to grow Digital Storefront in the credit union space,” TruStage CIO Pat Lawicki said in a statement. “Their efforts together with our continued investments in technology, fintech solutions and strategic partnerships that enable credit unions to serve middle-market consumers, we’re on our way to making brighter financial futures accessible to everyone.”
