BASINGSTOKE, U.K.– A new study by Juniper Research is forecasting that the digital identity market will grow from $51 billion in 2025 to $80 billion in 2030; representing a rapid growth rate of 56%.
The research highlights two main drivers of this growth: tightening regulations which increasingly require digital identities, and rapid technological advancements which bring mobile driving licenses and digital travel credentials closer to early public use, Juniper Research said.

‘Transformative Effect’
“The EU Digital Identity Wallet (EUDI), which all Member States are expected to have in place by the end of 2026, will have a transformative effect on identity in the region; however, digital identity is already socially acceptable in mainland Europe,” Louis Atkin, research analyst at Juniper Research, said in a statement. “Adoption of the proposed UK scheme will require significant user benefits to overcome public skepticism. Focusing on self-sovereign principles, which give citizens control of their own data, will go a long way in improving support.”
Hybridization of Credentials to Aid Deployment
According to Jupiter Research, the study identified that issuing digital credentials alongside physical documents helps to drive adoption of digital identities.
As digital identities are a new concept to many citizens, ensuring that the technology used is both accessible and something which citizens actively choose for themselves is key to their success, the analysis added.
What’s ‘Vital’
“EUDI supports the adoption of digital identities, with standardization of digital identity infrastructure massively improving the degree of interoperability of digital identities. However, to ensure sustainable growth, considering accessibility and providing explanations of how the systems work are vital for success,” Atkin added
An extract from the report, Digital Identity Market: 2025-2030, is available as a free download.




