ROCHESTER, Minn. – First Alliance Credit Union has literally rolled out a new mobile branch.
The credit union said the full-service credit union branch on wheels is “designed to break down barriers, bridge distances, and bring personalized financial guidance directly to the heart of our communities.”
“Our mobile branch is more than just a vehicle, it’s a symbol of our commitment to show up for people, wherever they are on their financial journey,” President and CEO Brent Rempe. “We believe access to trusted financial services shouldn’t depend on your zip code; it’s a bold step in delivering on our mission to create a financial oasis where everyone has access to the opportunities they deserve.”
Ribbon Cutting Held
The credit union reported the mobile branch made its public debut with a ribbon cutting ceremony by the Rochester Area Chamber of Commerce at the Wood Lake Meeting Center in Rochester. The ceremony offered attendees an inside look at the innovative mobile unit and an opportunity to hear from key stakeholders in the development of the mobile branch, FACU added.
The 40-foot mobile unit features private offices for one-on-one consultations and state-of-the-art advisor-supported kiosks where members can securely handle transactions, talk with live tellers, open accounts, and apply for loans, all without stepping foot in a traditional branch, according to First Alliance.
The credit union said the mobile branch will travel throughout its 14-county field of membership, prioritizing cities without physical branch locations and partnering with local organizations to ensure regular, accessible service.
Making Services ‘Accessible’
“Families in southeast Minnesota want to make good financial choices, but to do that they need accessible financial services,” said Sen. Carla Nelson, (MN District 24), whom FACU said is a long-time credit union supporter. “That is why this concept excites me; it makes banking more accessible. I want to thank the innovative and visionary leadership of First Alliance for taking their services to where people are.”
The project was partially funded through a technical assistance grant from the CDFI Fund.
