HUNTSVILLE, Ala.–A new white paper based on experiences at a number of credit unions suggests that a financial institution with 100,000 digital users is missing out on $11.6 million in annual product revenue due to poor digital interactions.
The white paper, released by DeepTarget Inc., a provider of intelligent revenue automation for financial institutions, it titled, $116.44 Per User – Part 1: The Proven Revenue Value of Data & AI-Driven Digital Engagement. According to the company, the white paper is the first of a two-part series, quantifies the revenue opportunity hiding within everyday digital interactions and presents the blueprint for automated growth.
“This significant revenue leak results from relying on outdated, ‘spray-and-pray’ strategies built around broad segments and generic messages that fail to yield results,” DeepTarget stated.
From Passive to Active
According to DeepTarget, the study shows that when digital traffic, such as login, transaction and other account holder interactions, is analyzed in real-time, financial institutions can deliver targeted communications that generate an average of $116.44 in incremental annual product revenue per digital user.
“This shift moves institutions from passive digital cost centers to active revenue engines,” the company said.
Three CUs Cited
DeepTarget said the whitepaper includes real world results from Ohio Valley Bank, Eglin Federal Credit Union and Georgia United Credit Union.
“These institutions found success in moving from static digital messaging to AI-powered analytical communication that adapts to unique account holder needs,” the company said.
Added CEO Preetha Pulusani in a statement, “There’s a widening divide rapidly forming between financial institutions activating their digital channels as revenue engines, and those distracted by incremental improvements to outdated approaches. Institutions that are quick to adopt this strategy will thrive in today’s market, and the ones treating digital engagements as a passive cost center will find themselves struggling in a market that rewards data intelligence and personalized experiences.”
How to Get a Copy
The white paper can be downloaded here: $116.44 Per User – Part 1: The Proven Revenue Value of Data & AI-Driven Digital Engagement.
Part 2 of the white paper, $116.44 Per User – Part 2: Understanding Product Value – What Each New Account Actually Means, will be released in the first quarter of 2026, the company said.
