NEW YORK–JPMorgan Chase has made changes to its internal practices on diversity, equity and inclusion (DEI) as the Trump administration continues to directly and indirectly pressure organizations on the issue.
The bank said it would rebrand its DEI practices “DOI,” with “O” standing for opportunity, according to an internal memo that was seen by Banking Dive.

The report noted JPMorgan is not the only bank to embrace “opportunity” as an alternative to DEI. In its annual report this year, Bank of America replaced its “Diversity and Inclusion” function with one called “Talent, Inclusion and Opportunity.”
According to the JPMorgan internal memo from JPMorgan Chief Operating Officer Jennifer Piepszak tied by Banking Dive, the company said it has made changes to its DEI programs “and the language [JPMorgan uses] to describe them.”
More ‘Accurate’ Approach
“The ‘e’ always meant equal opportunity to [JPMorgan], not equal outcomes, and we believe this more accurately reflects our ongoing approach to reach the most customers and clients to grow our business, create an inclusive workplace for our employees and increase access to opportunities,” Piepszak wrote in the memo, Banking Dive reported.
The bank said it had “streamlined” some of the diversity programs that were previously managed by the DEI office, integrating some into the human resources or corporate responsibility parts of the business, the report added.
