Lending at CUs Up .23% in November, But Market Share Continues Erosion

WASHINGTON—Lending at credit union loans outstanding increased 0.23% in November 2025, compared to a 0.24% increase in October, and a 0.13% increase in November 2024, according to America’s Credit Unions’latest Monthly Credit Union Estimates, which reveal credit union market share of lending continues to slide.

The estimates are generated from the Equifax Analytics Dataset (an anonymized random sample of credit report data that tracks 10% of all U.S. consumers with a Social Security number), America’s Credit Unions said.

The trade group’s analysis found that leading the growth were home equity lines of credit (1.36%), unsecured personal loans (0.62%), second mortgages (0.45%), credit cards (0.4%), and first mortgages (0.33%).

On the decline were auto loans (-0.2%), secured personal loans (-0.27%), and private student loans (-0.75%).

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Source: America’s Credit Unions
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