MENLO PARK, Calif. — Credit union members have another chatbot to turn to for financial advice. Meta has announced the release of Muse Spark, a new artificial intelligence model developed by its Meta Superintelligence Labs, marking the company’s latest push to compete in the rapidly evolving AI sector.
According to Meta, Muse Spark is the first model produced by the lab and has been under development for the past nine months under Chief AI Officer Alexandr Wang. The company said the system is designed to deliver performance comparable to leading models from competitors such as OpenAI, Google and Anthropic.
Meta said the model is already powering its digital assistant within the standalone Meta AI app and on its desktop website. A broader rollout is planned in the coming weeks across its platforms, including Facebook, Instagram, WhatsApp, Messenger and Ray-Ban Meta AI glasses.
Earlier Investment
The announcement follows Meta’s $14.3 billion investment for a 49% stake in Scale AI and the hiring of Wang as its first chief AI officer. Meta said the move was part of a broader effort to strengthen its AI capabilities after its previous model, Llama 4, lagged behind competing systems such as ChatGPT and Anthropic’s Claude.
Meta described Muse Spark as a “natively multimodal” reasoning model, meaning it is designed to process and analyze multiple forms of input — including text, images and video — from the outset, rather than adding those capabilities later.
Among its features, the company said the model supports tool use, visual reasoning and coordination across multiple AI agents. Meta said the system is intended to function as a virtual assistant capable of helping users with everyday tasks.
One Example of What it Can Do
For example, Meta said Muse Spark can analyze a video of a person exercising and provide feedback on form or review a photo of items in a refrigerator and suggest meal ideas.
The company positioned the release as a step toward more advanced, integrated AI systems that can operate across a range of real-world scenarios, as competition intensifies among major technology firms to develop next-generation artificial intelligence tools.
