NEW HOLSTEIN, Wis.– Premier Financial Credit Union has named Sara Cardinal, as president of the credit union as part of a planned leadership transition.
The $130-3-million CU said the appointment coincides with the upcoming retirement of President and CEO Brad Grant, who will continue to serve as chief executive officer through his retirement this summer to ensure a “smooth and thoughtful transition.”

“Sara has consistently demonstrated exceptional leadership, strategic vision and an unwavering commitment to our members,” Grant said in a statement. “Throughout this transition, she has shown the skills and dedication necessary to successfully lead Premier Financial Credit Union into the future, and we are confident in her ability to do so.”
Recent Roles
Cardinal most recently served as senior vice president and chief lending officer, where she played a key role in advancing the credit union’s lending strategy and member service initiative. She holds both the Certified Credit Union Executive (CCUE) and Certified Credit Union Business Lending Professional (CBLP) designations from America’s Credit Unions.
“With 15 years of service to Premier Financial Credit Union, Cardinal brings deep institutional knowledge, a member-focused approach, and a strong commitment to cooperative values as she steps into her new role as president,” Premier Financial CU said.





