LOVES PARK, Ill.–Rock Valley Credit Union said it is entering into a five-year partnership with Northern Illinois University to become the exclusive credit union of NIU Athletics and the official financial literacy partner for Huskie student-athletes.
According to the organizations, fans will see the Rock Valley Credit Union logo painted on the east and west sidelines of Brigham Field throughout the length of the partnership. The RVCU logo will debut at the 2025 NIU Spring Showcase on the northeast and southwest sides of the playing field.  

As part of the partnership with the Huskies, the $162.2-million RVCU’s more than 15,000 members will have opportunities to engage with NIU Athletics through exclusive experiences.

‘It Felt like Fate’
 “When we first sat down with NIU Athletics to talk about partnering, it felt like fate—our brand colors and mascots are practically twins,” said RVCU President and CEO Darlyne Keller said in a statement. “Beyond the fun similarities, what really clicked for us was the alignment of our missions. At RVCU, we’re all about educating, building relationships, serving our members and communities, and realizing growth, and NIU’s mission to empower students through education and experiential learning is right in line with that. We’re both excited about what we can achieve together: making a lasting impact on the NIU community by helping students better understand their finances, plan for the future, and build a solid foundation for financial well-being.‘Lock-in Rate’
NIU has also announced a “Lock In” rate for fans who purchase 2025 Huskie Football season tickets by June 30th, as they will be able to purchase season