TAMPA, Fla.— Trellance said it has restructured and is now operating as a holding company after by separating its business lines into three new business entities: Rise Analytics, Optiri and ProBridge, the company said.

“Each of these entities expands on the foundation laid by the former Trellance analytics, cloud and talent divisions,” Trellance said, adding the move will help the organization to better support the credit union advancements in technology and data analytics.

“The new Trellance Cooperative Holdings, Inc. is dedicated to continuing to advance the credit union industry. By empowering CUSOs with essential capital resources, shared operational services and industry adoption assistance, (Trellance) is driving innovation and marketability to strengthen the cooperative movement. (The company’s) mission is to accelerate the growth and impact of CUSOs, ensuring they have financial backing, infrastructure and the industry adoption necessary to deliver cutting-edge solutions for credit unions nationwide. Together, Trellance Cooperative Holdings and CUSOs are building a stronger, more resilient ecosystem for the future of financial services,” the organization stated.

The change comes on the heels of the launch of the Credit Union Data Exchange (CUDX), which it described as a collaborative platform that connects credit unions to a shared pool of data for more informed decision making and stronger predictive models. 

About the Companies

According to Trellance, Rise Analytics, Optiri and ProBridge will each be lead by tenured Trellance executives who “will build on the momentum created by their teams over the past three decades in business,” Trellance said. 

The Specifics

Of the three companies, Trellance said:

• Rise Analytics “transforms data into actionable insights that drive business success. By turning data into a strategic asset, Rise Analytics envisions a future where every decision is informed, impactful and delivers tangible results. 
• Optiri is “dedicated to enhancing credit union technology by delivering secure, scalable solutions that empower institutions to focus on exceptional member experiences. By reimagining technology’s role within credit unions, Optiri is driving innovation and building resilient systems that foster sustainable growth.”
•  ProBridge’s specialized talent solutions “empower clients to enhance operational efficiency and fuel growth. By delivering proven expertise and flexible resources, ProBridge positions itself as a trusted partner for ongoing success.”

‘Agile & Comfortable’

“The entities that thrive today are agile, comfortable with change and willing to do what it takes to continuously improve,” Tom Davis, president and CEO of Trellance Cooperative Holdings, said in a statement. “Launching three distinct brands gives each of our talented teams the flexibility to innovate faster, and in a way that is supremely relevant and hyper-personalized to each of their clients’ distinctive needs.”