OSHKOSH, Wis. — Verve, a Credit Union, has entered into a multiyear partnership with the Chicago White Sox aimed at expanding the credit union’s presence in the Chicago market.
The agreement, began after the season got underway, gives Verve marketing and promotional opportunities at White Sox games, including outfield wall signage, gameday tabling and other in-ballpark activations designed to connect with fans and promote the credit union’s financial services.
One of the partnership’s featured events will take place Aug. 8, when the $1.6-billion Verve will serve as the presenting sponsor of a promotional giveaway in which the first 15,000 fans attending the White Sox game will receive an Ozzie Guillén replica jersey featuring a 2005 World Series commemorative patch on one sleeve and Verve branding on the other.
‘Exciting Opportunity’
“This partnership represents an exciting opportunity to connect with a passionate fan base and bring our brand to life in a meaningful way,” Verve President and CEO Kevin Ralofsky said in a statement. “The Chicago White Sox are an iconic part of the South Side community, and we’re proud to stand alongside them while sharing how Verve helps people thrive financially.”
Verve said the partnership complements its existing presence in Chicago, where its Bridgeport branch is located less than a mile from the White Sox ballpark.
