PASADENA, Calif.— Wescom Central Credit Union said it is dropping three of those four words from its name and rebranding as Wescom Financial. The organization said it is making the move to “better represent its robust range of products and services — including banking, investments, and insurance — to help more Californians build better financial lives.”
Wescom has also introduced a new tagline, “Bank Better.”
“We want to grow within our communities so more Californians can bank better and have access to better rates, better digital tools, and all the products and services you would expect from a bank – but better,” SVP/Chief Marketing Officer Ashley White said in a statement. “We’re still guided by the same core values that have distinguished us as one of the nation’s leading credit unions for over 90 years. Our new name puts our full range of financial solutions and member support at the forefront.”
Former Telephone Employees CU
The $6.27-billion Wescom said it last rebranded in 1996, when it changed its name Telephone Employees Credit Union. Since then its FOM has expanded from serving telephone employees to a community charter. It has approximately 252,000 members.
Wescom Financial said the rebranding is rolling out over the course of the year in branches and signage and is reflected immediately on the website and remote banking channels.
The Offerings
Wescom Financial said it offers services that include insurance, investment options (offered through CUSO Financial Services), and a full array of personalized banking solutions.
Those solutions include:
- Home Equity Lines of Credit
- Low-rate auto loans with additional discounts for electric or hybrid vehicles and insurance services through Wescom
- Real estate loans across all 50 states
- Access to direct deposit funds up to two days faster
- Top-rated mobile apps and online banking
- Free Checking Account with eStatements
- No Non-Sufficient Funds (NSF) Fees
- No Minimum Savings Account Balance Fee
- Bruin Edge Visa credit Card offering UCLA students, alumni, faculty/staff and fans up to 5% cash back on select purchases
- Knott’s Visa Credit Card offering up to 5% cash back on select purchases
