LA JOLLA, Calif.— Acumen Financial Advantage (AFA), a leadingfinancial strategy consultancy serving credit unions, banks, healthcare systems, and nonprofits, has announced the expansion of its leadership team with two strategic new hires.
The company said the additions reflect AFA’s continued momentum as apartner of choice for the credit union movement, and underscore the firm’s commitment to delivering deep, relationship-driven expertise at every touchpoint.
“Credit unions operate in a complex and mission-critical environment, and the leaders who serve them need to bring more than technicalknowledge, they need to bring trust, tenure, and a genuine understanding of the movement,” Ryan Mlllman, principal and co-founder of Acumen Financial Advantage, said in a statement. “Our growing team reflects exactly that. We are not just scaling our business; we are deepening our bench of credit union insiders who can stand side by side with our clients for the long term.”
Guy Collins, Regional Vice President
Guy Collins joins AFA as Regional Vice President, bringing more than 30 years of executive benefit experience and a CFP designation to his new role. For the last 15 years, Collins has focused exclusively on helping credit unions retain their key leadership talent, developing custom, tailored solutions that balance retention and reward features while honoring each organization’s values and long-term goals.
Every project results in long term retention strategies that are competitiveand attractive from an executive perspective and structured in ways thatare reasonable and affordable for the credit union, the company said.
“Credit unions thrive when those who execute on the vision and strategycan work together side by side over the long term,” said Collins. “I’m proud to bring that perspective to AFA and to the clients we serve.”
Mike Sampson, Regional Vice President
Mike Sampson joins AFA with more than 20 years of high-impact financial sector expertise, including leadership roles at Mastercard, J.P. MorganChase, HSBC, and Merrill Lynch. As Vice President of Business Development at Mastercard, Sampson led teams focused on capital utilization and operational excellence for community financial institutions, building a reputation for deep, executive-level partnerships that deliver measurable, sustainable growth.
Sampson also brings a distinguished 27-year career as a Captain in the U.S. Navy, a background that reinforces his approach to financialservices with military precision, integrity,
and a results-first mindset.
He holds a BS from the University of Missouri and an MBA from UCLA.
