WINSTON-SALEM, N.C.—Allegacy Federal Credit Union said it has rebranded as Allegacy Financial, a move the organization said is intended to better reflect the breadth of services it now offers while maintaining its credit union structure.
The $2.47-billion Allegacy Finacial said the new name is meant to signal its evolution into a broader financial services provider, offering not only traditional credit union products but also business services and wealth management.
“This change reflects who we are today and where we’re headed,” Allegacy Financial said, adding that the updated brand aligns more closely with how it serves members as a full financial partner.
Allegacy Financial said the rebrand also emphasizes its focus on relationships, introducing a new symbol designed to represent the “bond” between members, employees, businesses and the communities it serves.
‘More Than a New Name’
“This is more than a new name. Since 1967, relationships have guided everything we do and connected us to the North Carolina communities we serve,” the credit union said. “What began as a small credit union has grown into Allegacy Financial, where our bond reflects the connection that brings us together. Because here, roots and relationships matter.”
Allegacy Financial said the rebranding is intended to better communicate its modern identity while continuing to operate under the same foundational principles as before.
One Response
We were dumped into this new brand with no notification
Is this a scam