RIVERSIDE, Calif. — Altura Credit Union has selected Laura Chávez to serve as Vice President of Marketing. She was placed by DDJ Myers, the well-known executive search and leadership development firm.
“We’re delighted to welcome Laura to the Altura Credit Union team,” said Chris Andrus, Chief Marketing Officer. “Her skills and experience in successfully leading growth-driven marketing initiatives will be instrumental as we expand our reach to enrich even more Members’ lives and empower their dreams.”
Chávez brings over 20 years of progressive leadership experience within the financial services industry to her new role along with a proven track record of spearheading complex digital delivery migrations, building high-performance creative cultures, and pioneering data-driven strategies, advanced business intelligence partnerships, and Generative Engine Optimization (GEO). Most recently, she served as VP of Marketing for Farmers Insurance Federal Credit Union in Los Angeles.
“Altura’s deep commitment to its members and Riverside County is inspiring,” says Chávez. “What excites me most is the opportunity to pair that community-first mission with modern, data-driven marketing strategies that deepen member relationships, expand our reach, and make a lasting financial impact across our neighborhoods.”
Chávez is an Emerging Strategic Leader Graduate and a dedicated advocate of the credit union movement. As such, she has been deeply involved across the industry, serving as a member of the California Steering Committee for the Open Your Eyes to a Credit Union Awareness Campaign and on The Member Development Company Innovation Council as a Next UP Member, Mentor, and Spark Leader.
