DORCHESTER, Mass.–Boston Firefighters Credit Union has introduced a new name and branding. The $450-million credit union is now First Responders Credit Union, a move it said reflects the broader first responder community the organization serves while honoring the firefighters who founded it nearly 80 years ago.
“Founded in 1947 by members of the Boston Fire Department, the credit union was established to serve the financial needs of firefighters and their families,” the credit union said in a statement. “Over the decades, it has grown into a trusted financial institution serving firefighters, law enforcement professionals, EMS personnel, civilian employees of first responder agencies, and their families throughout Massachusetts.”
First Responders CU, which has more than 12,000 members, said that while its name is new, its mission is not, as it has built its reputation by understanding the people it serves and showing up for them when it matters most.
Name Changed, Roots Did Not
“Our roots will always be with the firefighters who built this institution, and that pride doesn’t change with our name, it grows,” President and CEO Danielle Milner said in a statement. “First responders look out for all of us, often at great personal sacrifice. Becoming First Responders Credit Union is our way of saying that every one of them has a financial partner who understands their world and is here to look out for them in return.”
Additional Commitments
FRCU said its commitment extends beyond financial services, noting that over the years, it has contributed nearly half a million dollars toward critical health screening initiatives, including cancer detection programs for firefighters and cardiac assessments for law enforcement professionals. “Those investments reflect the organization’s longstanding belief that supporting first responders means supporting their health, wellbeing, and families, as well,” the credit union said.
