ROCHESTER HILLS, Mich. — Rochester Christian University’s new state-of-the-art digital marketing lab will be named “The Click, presented by Chief Financial Credit Union,” following a new sponsorship agreement.
Terms of the agreement were not released.
According to the organizations, the winning entry for the name of the lab was submitted by Sydney Hawks, a senior management major from Sterling Heights, Mich., through a campus-wide student competition. Hawks was awarded a $1,000 financial aid award in recognition of her winning submission.
The name was chosen by a selection panel that included representatives from Chief Financial Credit Union, RCU faculty and a student leader.
“In digital marketing, a click represents the moment when creativity, strategy and data lead to action,” Hawks said in a statement. “The name fits the lab’s hands-on purpose, where students create, test and analyze real digital campaigns, making The Click both relevant to the discipline and approachable as a student-centered space.”
‘Fast-Paced Environment’
According to the university, The Click is designed to mirror the collaborative, fast-paced environment of a modern marketing agency. Students will use the same tools and workflows found in today’s agencies and in-house marketing departments, including SEO and paid media platforms, email automation tools and analytics dashboards, the organizations said, adding that the lab will be integrated across multiple courses in RCU’s digital marketing program, giving students hands-on experience from their first semester through advanced coursework in SEO/SEM strategy, content creation, email automation and market research.
