RALEIGH, N.C.–Coastal Credit Union is expanding its partnership with Prizeout, going live with credit card rewards inside CashBack+.
According to the organizations, the move will provide Coastal CU’s more than 297,000 members with a new way to earn real, instant cash back on everyday credit card purchases, directly inside their existing digital banking platform.
Coastal Signature Premier Rewards Visa holders can now earn cash back on credit card spending alongside gift card purchases – all within CashBack+, “completing a fully integrated rewards experience that competes head-to-head with the biggest banks, fintechs, and credit card rewards companies,” Prizeout stated.
The company said the announcement builds on Coastal’s existing Prizeout partnership, through which active CashBack+ members are on track to earn $150+ annually in cash back on gift card purchases in digital banking and on the CashBack+ Pay app.
With the addition of CashBack+ credit card rewards in digital banking, Coastal members can now earn cash back on their credit card transactions, all within a single unified CashBack+ balance, Prizeout stated, adding, “No points or complex conversions, just real cash.”
A Simple Goal
“Our goal was simple: give members an improved rewards experience without changing what they already value. With this conversion, members kept a familiar earning structure and gained a simple, more flexible way to access and use rewards,” TJ Wyman, Coastal’s chief digital officer, said in a statement. “Bringing everything into one platform that’s already proven to be successful makes everyday banking easier and more rewarding and creates an ecosystem for building a holistic rewards program to support even more member touchpoints.”
“Credit unions have always put their members first, and our job is to make sure the technology reflects that,” Sherleen Wang, VP of product at Prizeout, added in a statement. “CashBack+ Credit Card Rewards was built to be simple for members and flexible for the institution. Rewards show up as real cash, right inside the banking platform members already trust and use every day. For Coastal, that means a world-class rewards program that feels fully integrated into their brand and digital experience – not bolted on as a separate destination.”
The Final Addition
Prizeout said credit card rewards is the final addition to CashBack+, the company’s comprehensive rewards ecosystem that now unites gift card offers, engagement actions and credit card transactions into one unified platform accessible directly within a credit union’s digital banking environment.
“Unlike traditional credit card rewards programs that rely on clunky third-party portals and vague points systems, CashBack+ is designed around simplicity, transparency, and credit union control,” the company said in a statement. “Institutions set their own cash back percentages and categories, tailoring programs to their members and business strategies. Prizeout is the only provider offering an end-to-end rewards platform built specifically for credit unions and their members.”
