NEENAH, Wis.— Eighty years after its founding, Badger Globe Credit Union has announced a new name: Linden Credit Union.
The new name reflects how the credit union’s membership has grown beyond its original roots while the organization remains the same local, member-owned credit union, LCU said in a statement, noting it was founded in 1947 by nine Badger Globe mill workers who pooled $9 to establish the financial cooperative for employees and their families.
The $51.5-million credit union said that for decades, the Badger Globe name reflected the people the credit union was created to serve, but in 2025, membership expanded to include anyone who lives, works or attends school in Calumet, Fond du Lac, Green Lake, Outagamie, Waupaca, Waushara or Winnebago counties in Wisconsin.
“Badger Globe will always be an important part of our story,” President and CEO Annie Hutter, said in a statement. “But as our credit union has grown, we needed a name that made it clear more people could belong here. Linden allows us to welcome new members and communities while holding onto what has mattered from the beginning: people helping people.”
The (Literal) Roots of Inspiration
According to the 2,400-member LCU, the Linden name draws inspiration from a tree with strong ties to both place and community. The American linden, also known as basswood, is native to Wisconsin, and linden trees have long been associated with places where people gather and connect.
“Deeply rooted and continually growing, the tree reflects the credit union’s vision for its future: grounded in where it came from while growing alongside the people and communities it serves,” Linden CU stated.
“Linden is a new name, not a new credit union,” Hutter said in a statement. “We are still member-owned, our decisions are still made locally, and members will continue to find the same familiar people ready to help. Our name and look have changed, but the heart of this credit union has not.”
New Visual Identity
Along with its new name, Linden Credit Union said it has also introduced a new visual identity and website at lindencu.org. The website makes it easier for current and prospective members to find information, explore their financial options and connect with the credit union, it added.
