DEPTFORD, N.J.- First Harvest Credit Union has been recognized by America’s Credit Unions for its excellence in marketing and community engagement with a Category’s Best Diamond Award from the Marketing, PR &Business Development Council.
More than 1,400 entries were submitted from 180 organizations in over 35 categories, which range from digital marketing, community partnerships, design and branding, and more.
First Harvest was awarded a Category’s its Diamond Award in the Public Relations category for its marketing, earned media, and public relations efforts during the New Jersey Credit Union Food Cooperative. First Harvest created the marketing campaign for the launch and ongoing efforts of this co-sponsored initiative, which took place for the first time in the fall of 2024.
“Partnering with EdiFi Federal Credit Union, Affinity Federal Credit Union and over 20 additional New Jersey-based credit unions, this initiative aimed to address New Jersey’s rising food insecurity rate and help provide essential food items to families and food pantries throughout the state,” the credit union said.
‘Honored to be Recognized’
“We are honored to be recognized by our credit union peers as a Category Best in public relations for our New Jersey Credit Union Food Cooperative campaign,” First Harvest President & CEO, Mike Dinneen said in a statement. “Credit Unions exist to serve the underserved, and this food initiative demonstrates that credit unions coming together creates a ripple effect of support that leaves a lasting impression. It is an honor to have worked with so many other New Jersey credit unions to advance the food cooperative mission during this critical time, and I am proud of the innovative strategies our credit union and marketing team have implemented in our community outreach programs and public relations efforts. It’s important that our community knows the deep impact that all of New Jersey’s credit unions have on our underserved citizens. Congratulations to all of our fellow Diamond Award winners this year.”