Freedom First CU Names New President & CEO to Succeed the Retiring Paul Phillips

ROANOKE, Va. — Freedom First Credit Union has named a new president and CEO to succeed Paul Phillips, who plans to retire effective Dec. 31.

Named to lead the $1.1-billion organization is Linda Johnson, who is currently CFO.

“Throughout the board’s national search, led by DDJ Myers, Linda stood out as a passionate leader whose vision, expertise, and unwavering commitment to our mission of ‘Helping People Prosper – Helping Communities Thrive’ reflect the heart of Freedom First,” the credit union said in a statement. 

Johnson has been part of the credit union’s leadership team for the past 11 years, helping oversee growth from $248 million, and has led enterprise-wide initiatives in finance, talent development, and AI-driven innovation, and has championed high-performing cultures, according to FFCU.

Educational Background

Johnson holds a dual Bachelor’s degree in Business Administration and Management and a Master’s degree in Finance and Accounting. 

“I could not be more honored to lead Freedom First into its next chapter,” Johnson said in a statement. “Staying grounded in our mission, local commitment, and serving our members, employees, and communities will continue to propel us forward. I’m excited to build upon the strong foundation and leadership Paul has established.”

‘Impactful Vision’

Under Phillips’ leadership, Freedom First has grown stronger, expanded to serve new markets, and continued to put members and communities first, the credit union said.

“We’re grateful for Paul’s impactful leadership, vision, and the strong foundation he’s built for the future,” Chairman David Lowen said in a statement. “Paul’s dedication to serve our members and the community is one of the reasons we’ve grown to become the largest locally owned and operated financial institution in Roanoke.” 

A Great Honor

“It has been one of the greatest honors of my life to lead Freedom First alongside such dedicated and talented individuals,” said Phillips in a statement. “While it’s never easy to step away from something you care about so deeply, I do so with great confidence that Freedom First is in excellent hands under Linda’s leadership and know that she will carry our mission forward.”

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