BETHPAGE, N.Y.–The former Bethpage FCU has officially begun operating under its new name, FourLeaf FCU.
The 83-year-old credit union said it has unveiled new signage and branding at its headquarters and its branches, which span Long Island, Queens, N.Y., and New Jersey.
The name change, which the $13.3-billion FourLeaf FCU said is part of a strategic rebranding initiative, comes at the same time it said it is expanding presence to even more communities in New York and the Tri-State area.
“The new name, FourLeaf, represents the credit union’s commitment to community, prosperity, innovation and purpose, while a new logo – two intertwined infinity symbols – signals infinite possibilities for its members and the communities it serves,” the credit union said in a statement.
‘Thrilled About Future’
“FourLeaf members will continue to receive the same great service they know and expect, with easy and convenient banking options to meet all of their financial goals and needs,” said President and CEO Linda Armyn. “We plan to continuously enhance our member offerings and are thrilled about what the future holds.”
FourLeaf also said it remains committed to making a “positive impact” on the communities it serves through grants, partnerships, and community programs. This includes the annual Air Show at Jones Beach – continuing as normal as the FourLeaf Air Show at Jones Beach – the Turkey Drive benefiting Island Harvest, Voluntary Income Tax Assistance, the Northwell Health Walk, and many other initiatives.
“In addition, the Money Like a Woman movement, launched in 2024, will continue to grow under FourLeaf this year, with several new programs inspired by women and designed to benefit everyone,” FourLeaf FCU added.
