BILOXI, Miss.— Keesler Federal Credit Union has launched the second phase of what it says is the largest member giveback program in its history, offering a total of $1 million to members with auto loans.
The $5.24-billion credit union said the latest installment of its “Million Dollar Live Your Way” Member Giveback Campaign is focused on helping members with vehicle-related debt after surveying participants following the program’s first phase.
According to WALA, many members identified auto loans as one of their most difficult financial obligations to manage, reflecting the fact that vehicle payments are typically among the largest monthly household expenses after housing costs.
Members Entered into Drawing
Eligible members who opt into the promotion during July will be entered into a drawing for the cash equivalent of six months of their auto loan payments, up to $3,000 per winner. Keesler Federal said it expects to award the full $1 million through hundreds of individual prizes.
Keesler FCU said members may opt into the promotion throughout July. Winners will be selected at random on Aug. 3 until the entire $1 million has been awarded, with prize money deposited directly into recipients’ accounts.
Although the promotion is designed to help offset auto loan costs, Keesler Federal said winners may use the funds for any purpose, including other household expenses, savings or financial priorities.
Second of Three Campaigns
The July promotion is the second of three $1 million member giveback campaigns planned by the credit union in 2026. The first, held in March, focused on credit card debt, while a third credit card-focused giveaway is scheduled for November.
According to WALA, the three promotions are in addition to Keesler Federal’s ongoing member rewards programs, ticket giveaways and monthly promotional offers.
