ST. LOUIS–Laura Woods has been named VP-brand and product strategy by Alltru Credit Union. Woods previously served as VP-marketing and community development.

The credit union said Woods is an active advocate for financial empowerment, believing that everyone should have accessible financial products. 

“Alltru is a not-for-profit financial institution with the understanding that true financial empowerment requires access to comprehensive checking and loan products,” Wood said in a statement. “All people need access to these crucial, and often unreachable, financial products as a baseline to maintain and grow a healthy community.”

Since joining Alltru Credit Union in 2008, Woods has demonstrated exceptional leadership and a commitment to growth, according to the credit union. She began her career as a marketing coordinator before quickly being promoted to marketing communication manager and then vice president of marketing and community presence due to her unwavering leadership and growth-driven mindset. 

Woods holds an MBA from Missouri Baptist University.

“We’re delighted to share that Laura Woods is stepping into the role of vice president of Brand and product development,” CEO Michelle Rosner said in a statement.  “In this role, Laura will lead the charge in creating products and services that truly meet the changing needs of our members. She will also work closely with our innovation teams to make sure we stay on top of new technologies to serve members. Our goal is to ensure we are delivering solutions that keep Alltru moving forward and exceeding member expectations. With 15 years of experience in serving members, Laura is the perfect person to help take this next step and we can’t wait to see where her leadership takes us.”