SAN FRANCISCO— Chime has launched a new premium membership tier aimed at customers who use the company as their primary checking account, offering enhanced rewards and financial features.
The new tier, called Chime Prime, is automatically available to members who receive at least $3,000 per month in qualifying direct deposits.
Chime said the offering includes a range of benefits designed to deepen customer engagement:
- 5% cash back on a selected spending category when using the Chime Card
- 3.75% annual percentage yield on savings
- Premium travel and lifestyle perks
- Fee-free overdraft through SpotMe
- Access to up to $500 before payday through MyPay
- Faster access to Instant Loans
- Priority 24/7 customer support
- A premium metal Chime Card and access to exclusive experiences
No Monthly Fees
The company said Chime Prime has no monthly or subscription fees.
In addition, Chime said it has enhanced benefits for Chime Plus, a membership tier available to users receiving at least $200 in qualifying direct deposits. Cash back for those members has been increased from 1.5% to 2% in a category of their choice when using the Chime Card.
Chime said the new offerings are intended to reward customers who make the platform their primary financial relationship by providing higher returns, added flexibility and expanded perks.
