TACOMA, Wash. — Sound Credit Union and the Washington Trails Association have announced a three-year partnership that will introduce co-branded debit and credit cards to help fund trail maintenance and outdoor access across Washington state.
Under the agreement, the $2.4-billion Sound will contribute five cents to the association for each transaction made with the cards, with a minimum annual commitment of $50,000, according to a statement from the credit union. The program is expected to launch by April 1, 2027.
Consumers who open a qualifying checking account or are approved for a qualifying credit card will receive a complimentary one-year membership to the Washington Trails Association, the credit union said.
‘Unique Opportunity’
“This is a unique opportunity to give our members a simple way to support Washington’s trails through something they already do every day,” said Ryan Zilker, Sound’s executive vice president and chief growth officer.
The Washington Trails Association works to maintain trails, promote outdoor recreation and protect public lands. The organizations also plan volunteer trail activities and other opportunities for Sound members and employees to participate in the association’s work.
“This card will give people a tangible way to invest in trails with every purchase — helping ensure Washington’s public lands remain well-maintained and accessible to everyone for generations to come,” said Jaime Loucky, the association’s CEO.
Getting Connected
The partnership was developed with assistance from Adam Broetje, CEO of Odd Dog Media, Sound’s search and marketing partner, who helped connect the organizations and develop the launch strategy, according to the credit union.
Founded in 1940, Sound Credit Union operates 26 branches in the Puget Sound region and serves more than 187,000 members. The Washington Trails Association said more than 5 million outdoor enthusiasts use its resources each year.
