SAN JOSE, Calif.– -Aiming to boost its buy now, pay later (BNPL) financing option, PayPal is launching a new ad campaign called “The Great PayPal Checkout” that features Will Ferrell and a sweepstakes.
The company said the promotion comes on the heels of several updates it has made that are designed to make it easier and faster to checkout with PayPal.
“Consumers can now move through checkout with less friction, thanks to the ability to login using biometrics and faster page load times showing over 40% reduction in latency,” PayPal said in a statement. “With PayPal being one of the top global Buy Now Pay Later options, we’re now also offering customers pre-qualified spending amounts when using Pay in 4 to help them decide how much to apply for. Plus, tap-to-pay with PayPal Debit Mastercard in mobile wallets lets customers earn cash back on up to $1,000 spent in their selected category each month– including on a new Rideshare and Public Transit category option.”
The campaign is built around “The Great PayPal Checkout,” which it said is its biggest sweepstakes ever. PayPal said it is giving away up to $10 million just for checking out with PayPal.
1,000 Winners
“Every day for 100 days, 1,000 lucky winners will have their purchases of up to $100 covered simply by paying with PayPal Checkout,” PayPal said. “Whether you’re snagging the latest headphones, gearing up with new hiking boots, or stocking up on household essentials, PayPal is helping to cover 100,000 purchases this Spring and Summer.”
The company said customers can win up to five times so the more they select PayPal Checkout.
The TV ad can be viewed below.