OLYMPIA, Wash. — Peak Credit Union has selected Lisa Collins to serve as senior vice president of marketing and internal communications. She was placed by DDJ Myers, the well-known executive search and leadership development firm.
Collins joins Peak with more than 20 years of experience in senior marketing and brand leadership roles, including multiple leadership positions at Starbucks. Throughout her career, she has helped organizations strengthen brand relevance, deepen customer relationships, launch new products and services, and translate customer insights into meaningful business growth.
“We’re excited to welcome Lisa to the Peak team,” said Michelle Anderson, chief growth officer. “Lisa brings a unique combination of brand-building expertise, strategic leadership, and customer-focused thinking. As Peak continues to grow and evolve, her experience will help strengthen awareness of the Peak brand, deepen member relationships, and support our long-term growth objectives.”
In her new role, Collins will lead Peak’s marketing and internal communications functions, helping grow the Peak brand, strengthen member relationships, and support the credit union’s continued growth and impact throughout the communities it serves.
“I’m excited to join Peak Credit Union at such an important time in its journey,” said Collins. “Peak has a strong foundation, a deep commitment to its members, and a tremendous opportunity to continue building awareness, strengthening relationships, and helping more people achieve their financial goals. I look forward to working alongside the team to grow the brand, deepen member engagement, and support the credit union’s long-term success.”
Collins holds an MBA in Strategy and Marketing from the University of California, Irvine, and a Bachelor of Arts in Communication and History from the University of San Diego.
A longtime Pacific Northwest resident, Collins enjoys spending time with family and friends, exploring new coffee shops, playing tennis, and supporting organizations that make a positive impact in their communities.
Collins also expressed appreciation for the search process facilitated by DDJ Myers. “Lauren, Candis, and the DDJ Myers team were fantastic to work with throughout the process,” says Collins. “Their communication, guidance, and professionalism made for a positive experience, and I always felt informed and supported at every stage of the search.”
