TYSONS, Va.–PenFed Credit Union said it has entered into a multi-year sponsorship and member engagement agreement to become the naming sponsor of Tysons Corner Center’s Plaza. As a result, the outdoor event and community gathering space formerly known as “The Plaza” will now be called “PenFed Plaza at Tysons Corner Center,” the credit union said.
“PenFed is thrilled to continue increasing our presence and outreach here in our hometown of Tysons, Virginia to best support our nearly 400,000 members located across the DMV area,” President and CEO James Schenck said in a statement. “PenFed membership is open to everyone, and we are proud of the visibility and awareness the PenFed Plaza brings to our market-leading products and service. This relationship will allow us to reward our current members with promotions and shows throughout the year and help even more Americans achieve their financial dreams.”
‘Thriving Retail Hub’
Tysons Corner Center is a 1.8 million square foot, premier shopping center which has served as a thriving retail hub and cornerstone of the community, drawing visitors from throughout the Washington, D.C. region, nation, and worldwide, the organizations said, adding that each year, millions of shoppers visit Tysons Corner Center to enjoy the center’s 300+ shops and specialty restaurants.
This new sponsorship agreement will grant PenFed exclusive branding opportunities across the Tysons Corner Center campus, including a new PenFed Plaza logo, consumer marketing and media opportunities featured on static and digital signage, wayfinding elements, and presenting sponsorship of signature events held on the Plaza. PenFed members shopping at Tysons Corner Center will receive special perks like complimentary VIP seating at Plaza events.
Details of the Sponsorship
The sponsorship includes:
- Permanent Signage promoting PenFed Plaza at Tysons Corner Center
- Presenting Sponsorship of two annual signature events: Paws on the Plaza and the Tysons Holiday Kick-Off Celebration
- Presenting Sponsor of the Tysons Corner Center Wi-Fi network
- Content and programming offerings on a new Plaza-facing digital display
Terms of the agreement were not disclosed.
