COLLEGE STATION, Texas — PenFed Credit Union has entered into a partnership with Texas A&M Athletics that will include branding, fan engagement and military appreciation initiatives, while Eglin FCU has partnered with
Under the agreement, the $29-billion PenFed has been named the Official National Credit Union of Texas A&M Athletics. The partnership was arranged through Aggie Sports Enterprises, a property of Playfly Sports and the multimedia rights holder for Texas A&M Athletics.
Financial terms and the duration of the partnership were not disclosed.
According to PenFed, the partnership is intended to build on the organizations’ shared commitment to military service and provide opportunities to recognize service members, veterans and their families.
“We are proud to welcome PenFed to the Texas A&M Athletics family as the Official National Credit Union of Texas A&M Athletics,” said Tom Severino, general manager of Aggie Sports Enterprises. “Texas A&M and PenFed share a deep commitment to service, leadership and supporting those who have served our country.”
Severino said the organizations plan to create experiences for Texas A&M fans, collectively known as the 12th Man, that reflect those shared values.
Military Appreciation Game Planned
The partnership will be highlighted during Texas A&M’s Oct. 17 football game against The Citadel, which has been designated the PenFed Entitlement Game.
According to the credit union, the game will feature special recognition of U.S. service members, veterans and their families.
“PenFed is excited to partner with Texas A&M Athletics, an organization that shares our commitment to service and the military community at the core of our membership,” said Scott Akers, PenFed senior vice president and chief marketing officer.
“Together, we can honor servicemembers, veterans and their families while strengthening PenFed’s connection with millions of Aggie fans and potential members in Texas and across the nation,” Akers added.
PenFed has approximately 2.9 million members.
Eglin FCU Secures Naming Rights To Fort Walton Beach’s Landing
Separately, in Fort Walton Beach, Fla., Eglin Federal Credit Union has secured naming rights to The Landing through a three-year sponsorship agreement that will help fund free concerts at the city’s outdoor gathering space, according to the city.
The venue will be known as “The Landing brought to you by Eglin Federal Credit Union.” The city’s announcement did not disclose the agreement’s dollar value.
The sponsorship supports the Concerts at The Landing series, which includes eight fall concerts in September and October, five spring concerts in May and a Fourth of July concert, the city said.
Eglin will receive signage and promotional placement at the venue, recognition on city websites and social media, acknowledgment during events and opportunities to operate booths at selected events, according to the announcement.
Neko Stubblefield, the credit union’s senior vice president of membership and community development, said the partnership supports cultural arts and opportunities for residents to connect. City Manager Jason Davis said the funding will help sustain community programming.
The agreement is part of Fort Walton Beach’s new corporate sponsorship program, designed to offset costs for concerts, fireworks, parades and other city-organized events, according to the city.
