SAN ANTONIO– RAI Partners has named Sheila Fenton as senior vice president of sales. Fenton brings three decades of financial services leadership and will spearhead national sales initiatives to expand RAI’s credit card solutions across
the credit union market.
The appointment reinforces RAI Partners’ commitment to the credit union industry, with Fenton joining after serving as vice president Issuer Processor Solutions, North America at Visa.
Her nearly two-decade tenure at PSCU (now Velera) included building multiple high-performing national sales teams and earning the President’s Award for eight consecutive years—experience that directly complements Chief Growth Officer Brian Scott’s background and industry relationships, the company said.
“Sheila brings unmatched energy, vision, and a proven ability to deliver results,” said Scott in a statement. “Her deep experience in payments and financial technology, combined with her track record of building and leading high-performing sales organizations, makes her an ideal fit to help drive RAI’s next phase of growth.”
RAI said Fenton’s expertise spans the full spectrum of credit union needs: payments, digital banking, issuer processing, call center operations, CRM platforms, fraud solutions, and core system integrations.
“Her proven ability to build winning teams and forge trusted partnerships positions RAI Partners to accelerate growth across its three core services: credit card portfolio acquisitions, second-look programs for declined applicants, and white-label card program development,” the company said.
“I’m excited to help RAI Partners accelerate growth during this dynamic period for credit unions,” Fenton said in a statement. “Credit unions need innovative partners who understand their unique challenges and missions. RAI Partners’ collaborative approach – from acquiring credit card portfolios, to turndown programs that offer a card to nearly every applicant and gives the credit union multiple pathways to grow without the risk – all help drive deeper relationships between our clients and their members. I look forward to contributing my experience to accelerate our clients’ success.”
