SAN FRANCISCO– Blend Labs has named Reva Rao as Head of Digital Transformation for Credit Unions.
The company said Rao brings over two decades of experience in financial services, with extensive leadership roles at prominent credit unions, including Travis Credit Union and Golden 1 Credit Union.
“Her deep understanding of credit union operations and member-centric approach will be instrumental in driving Blend’s mission to help credit unions deliver exceptional digital experiences,” the company said.
The company added that the appointment comes at a pivotal time as Blend continues to expand its footprint in the credit union industry and consumer banking overall. Blend is trusted by hundreds of financial institutions, including seven of the top 10 credit unions in the United States, to improve member experience, drive revenue growth and reduce operational costs across digital deposit account opening, consumer lending, and mortgage loan origination.
Rao will focus on helping Blend credit union customers and partners to build their competitive edge and develop strategies to position for stronger growth.
“We are honored to have Reva join the Blend team,” Nima Ghamsari, co-founder and Head of Blend, said in a statement. “Her deep credit union expertise and proven leadership in digital transformation will be invaluable not only for Blend’s continued growth, but more importantly, for the credit unions we serve as they work to deliver exceptional member experiences in an increasingly digital world.”
Prior to joining Blend, Rao served as chief lending officer at Travis Credit Union, where she led Consumer, Mortgage and Commercial lending for the $5+ billion institution. She previously held senior executive roles at Golden 1 Credit Union as Senior Vice President of Consumer Loans, overseeing lending strategies for California’s largest credit union with over $20 billion in assets.
Rao’s career spans leadership positions across the financial services spectrum, including roles at Wells Fargo, where she spent over 13 years in various capacities including Channel Business Manager, and at Prosper Marketplace as Head of Home Equity Marketing. She also held senior positions at JPMorgan Chase, Greenpoint Mortgage, and Citi, developing expertise in pricing analytics, risk management, and digital product development.
“Credit unions are at the forefront of member-centric banking, and they deserve technology partners who truly understand their unique challenges and opportunities,” said Rao in a statement. “Blend’s unified platform approach aligns perfectly with credit unions’ needs to deliver seamless, personalized experiences across all banking products. I’m excited to find new ways to help credit unions leverage innovative technologies so they can continue to build and deepen member relationships.”