EAU CLAIRE, Wis. – Royal Credit Union,received a Bronze Marketing Association of Credit Unions (MAC) Award for its social short-form video campaign created in partnership with Team Hebert Curling. The award was presented during the 2026 Marketing Association of Credit Unions Conference in Scottsdale, Arizona.
The campaign paired financial education with the strategy, precision, teamwork, and excitement of Olympic-level curling. Through short-form videos, behind-the-scenes content, and athlete testimonials, Royal connected financial topics with Team Hebert Curling’s pursuit of the Winter Olympics. The campaign featured content focused on Royal’s Save & Spend Duo, money market account, business checking, and a Member testimonial.
“This recognition is especially meaningful because it celebrates more than a marketing campaign. It reflects the impact of community partnerships and Royal’s ongoing commitment to support the people and organizations that make our communities stronger,” said Alexis Roux-Seboe, marketing content coordinator at Royal. “Partnering with Team Hebert Curling allowed us to bring financial topics to life through the lens of their passion for the sport and pursuit of the Winter Olympics. We’re grateful for the opportunity to support their journey while using creative storytelling to help make financial well-being more engaging and accessible for our members.”
A record-breaking 548 entries from 103 credit unions across the country were carefully reviewed by a panel of judges, recognizing campaigns for their creativity, strategic vision, execution, and impact.
