BOWLING GREEN, Ky.–Service One Credit Union has named Justin Morris, who began with the credit union as a part-time teller, as its new CEO. Morris had previously already been serving as president of the $270-million credit union.
Morris began his career at Service One in 2005 while attending Western Kentucky University, where he earned a Bachelor of Science in Accounting with a minor in Finance, followed by a Master of Business Administration.
Numerous Leadership Roles
“Over the years, he has served in leadership roles in operations, accounting, and risk management,” the credit union said in a statement. “He has been instrumental in advancing Service One’s growth, driving financial innovation, expanding access to affordable credit, and strengthening the credit union’s role in the community.”
“I am honored to be selected as the next President and CEO of Service One Credit Union,” said Morris in a statement. “I am grateful for the trust placed in me by the board of directors. Service One has a proud history of serving members and communities, and I look forward to building on that foundation by focusing on sustainable growth, enhancing digital experiences, and ensuring more people have access to affordable financial services.”
Stone to Retire
Morris will succeed longtime CEO Rebecca Stone, who will be retiring Jan. 9, 2026. Stone will continue to serve the credit union as Strategic Leadership Advisor through the transition period, Service One said.
“It has been my pleasure to work with Justin, I know Justin to be a proven leader with a strong vision for Service One’s future,” Stone said in a statement. “He has consistently demonstrated his commitment to members, associates, and the community. I am confident he will continue to strengthen our financial cooperative for years to come.”
Service One has more than 17,000 members.
