GREEN BAY, Wis. — Capital Credit Union has signed Green Bay Packers quarterback Jordan Love to a marketing and community partnership that will include promotional campaigns, community initiatives and support for a program providing athletic footwear to young athletes.
The Green Bay-based credit union said Love will participate in its promotional and community efforts throughout the 2026-27 season.
Capital Credit Union President and CEO Laurie Butz said Love’s focus on community involvement aligns with the credit union’s mission.
“Jordan Love’s mission to make a positive impact on society aligns with Capital Credit Union’s vision to inspire financial well-being for all through access, care and collaboration, while working to create a more caring world,” Butz said in a statement.
She added the partnership will allow the credit union to highlight its community work alongside Love’s efforts on and off the football field.
Partnership to Support Youth Athletes
As part of the agreement, Capital Credit Union will support Love’s “10VE for Cleats” program, presented by U.S. Venture.
The initiative provides cleats to youth athletes in Wisconsin and Bakersfield, California, Love’s hometown.
“I’ve learned a lot about tradition during my time in Green Bay, and I’m proud to team up with Capital Credit Union — an organization that has a storied history in Northeast Wisconsin,” Love said in a statement.
Capital Credit Union said Love will appear in advertising and other promotional campaigns in addition to participating in community-focused initiatives during the partnership.
