FIRCREST, Wash.–TAPCO Credit Union will be featured as part of Season 3 of Opportunity Knock$, which is returning June 1 on PBS WORLD from 11:00 a.m. to 2:00 p.m. PT.
“Season 3 arrives at a time when financial stress is reshaping daily life for families across the country,” the $719-million credit union said in a statement. “With a special focus on single moms, the new season follows families navigating debt, housing insecurity, predatory lending, medical bills, income instability and the shame that too often surrounds financial hardship.”
TAPCO CU stated that unlike traditional financial education campaigns, Opportunity Knock$ connects storytelling to action. The series pairs families with nationally recognized Opportunity Coaches Jean Chatzky, Patrice Washington and Louis Barajas while also connecting them with nonprofits, CDFIs, not-for-profit credit unions and community partners that provide practical support.
Single Mom is Featured
TAPCO Credit Union said it is featured for its work supporting Ashley Coté, a Seattle-area single mom working three jobs while raising two sons, including one with autism.
Through a consolidation loan, TAPCO helped Ashley address high-interest debt, including a predatory loan at 178% and high-interest credit cards, helping simplify her payments, reduce monthly financial pressure and create more breathing room for her family, TAP stated.
“Being featured in Season 3 of OpportunityKnock$ reflects the work TAPCO Credit Union is committed to every day: meeting people with dignity, listening first, and helping individuals and families take practical next steps toward financial well-being,” Richard Stirgus, VP of Community Relations, TAPCO Credit Union, said in a statement. “Ashley’s story shows how trusted support can help create more breathing room, reduce financial pressure, and remind people that they do not have to navigate these challenges alone.”
“The model is designed to make the transformation viewers see on screen replicable at home. Viewers can use The Opportunity Finder to connect with 17,000 nonprofits and The Opportunity Coach to access personalized life and financial plans,” TAPCO CU said.
Strong Track Record
According to The Opportunity Initiative’s grant reporting, sustained impacts over five years for families featured in the series since Season 1 show an average credit score increase of +88 points, 55% debt reduction, and average household income increases of $17,946.
Season 3 also reinforces a broader shift in unscripted television.
The credit union noted that in 2024, OpportunityKnock$ was named “Best Feel-Good Show” by the Academy of Reality Television, beating The Voice, Shark Tank and American Ninja Warrior and underscoring the growing appetite for reality television built around dignity, progress and measurable change.
The Sponsors
Season 3 of OpportunityKnock$ is presented by Zip Co. Additional funding is provided by Visa, the Wells Fargo Foundation, GreenPath, and the National Council for Financial Opportunities. The series is distributed nationally by American Public Television and presenting station WXXI Public Media.
