LEAGUE CITY, Texas–Associated Credit Union of Texas has announced a new name and brand.
The $568-million ACU is now Openland Credit Union.
“While the name is new, the credit union’s ownership, leadership, and commitment to its members remain,” the 75-year-old CU said in a statement. “The Openland name reflects the organization’s ongoing commitment to helping members build stronger financial futures while creating space for more of what matters most.”
Added CEO Clay Franks in a statement, “We’re still the same member-owned, community-focused credit union our members have trusted for generations. The same people, the same mission, and the same focus on helping our neighbors succeed financially. Openland simply gives us a name that better reflects who we are and where we’re headed.
‘Room to Grow’
“The new name and brand give us room to grow while staying rooted in the same values that got us here,” Franks continued. “In fact, some aspects of the new brand were never up for debate. “The words ‘Credit Union’ in our name were non-negotiable. Credit unions were founded on the idea of people helping people, and that will always be at the heart of what we do.”
