TEMPLE, Texas– Texell Credit Union said it will host its inaugural Small Business Summit with bestselling author Jason Dorsey on Feb. 25.
The event will be held from 11:30 a.m. to 1:00 p.m. at Temple College’s Main Building, with Dorsey’s presentation to focus on how to use generational strengths to recruit, motivate, and build Gen Z’s brand loyalty.
“Called a ‘research guru’ by Adweek, Jason Dorsey is the president of The Center for Generational Kinetics (CGK), the leading generations and emerging trends research, strategy, and speaking firm,” Texell CU said. “CGK has worked with over 700 companies around the world to drive innovation, growth, and research-based thought leadership.”
Dorsey wrote his first bestselling book at age 18, and his current bestseller,
Zconomy: How Gen Z Will Change the Future of Business and What to Do About It, was a #1 New Release on Amazon and a Top 10 Business Book of the Year by Forbes.com, Texell added.
Ten registrants will receive a copy of his book at the Summit.
‘Unique Insights’
“Part of our mission as a local credit union is to provide value and unique insights to our business members and the local business community,” Texell VP-Commercial Services Galen Burke said in a statement. “Mr. Dorsey will offer a high-energy presentation that attendees can translate into actionable strategies for their small businesses.”
Tickets for the Small Business Summit are $30 for general admission and include a boxed lunch.
