ORLANDO, Fla. –The League of Credit Unions & Affiliates has released a “You Own It Campaign Toolkit,” which it is describing as a “new resource designed to celebrate and elevate one of the credit union movement’s most defining characteristics – its cooperative structure.”
The toolkit provides credit unions with ready-to-use materials to help communicate the value of member ownership and strengthen awareness of what makes credit unions unique, the league said.
“The You Own It Campaign is a footprint-wide effort to increase awareness of the credit union difference – namely, the member ownership that drives economic impact, community reinvestment, and meaningful financial benefits to individuals, families, and small businesses across Alabama, Florida, Georgia, and Virginia,” the League said in a statement. “Designed with easy-to-use resources, the You Own It toolkit enables credit unions of all sizes to incorporate campaign messaging into their broader marketing and community outreach efforts. These adaptable materials help showcase the value of member ownership while supporting meaningful conversations with prospective members, community leaders, and policymakers.”
What’s Included
According to the League, the You Own It Campaign Toolkit includes:
- Social graphics
- Digital and web assets
- Print-ready materials
- Messaging guides
- Video content
“The League is fully dedicated to advocating on behalf of our 363 member credit unions, and that advocacy begins with reinforcing a fuller understanding of what makes credit unions such an impactful financial service option for millions across our nation,” Samantha A.M. Beeler, president of The League of Credit Unions & Affiliates, the League said in a statement. “The You Own It Campaign Toolkit provides credit unions with the resources to amplify a clear, unified message about the value of member ownership and the positive impact credit unions create every day.”
A video of the You Own It campaign can be viewed here.
