OKLAHOMA CITY, Okla.–A credit union here has found another innovative avenue to expand its branding.
OKANA Resort & Indoor Waterpark said it is partnering with Tinker Federal Credit Union to expand safety awareness throughout its indoor waterpark, and as part of the deal Tinker Federal’s branding will be incorporated into life vests, lifeguard uniforms and other safety-related features throughout the resort’s 100,000-square-foot indoor waterpark.
OKANA officials said the effort is intended to make safety resources more visible and recognizable for guests as visitation increases during the summer season.
Safety Not a One-Time Thing
“Safety isn’t something guests think about just once—it’s something they experience throughout their visit,” OKANA Director of Partnership Natalia Arbelaez said in a statement. “By bringing consistency to these key touchpoints, this partnership helps create a more seamless and reassuring environment for families.”
The partnership will also include guest giveaways at the water park entrance. Terms of the deal were not disclosed.
Financial & Physical Well-Being
“We deeply value our partnership with OKANA,” TFCU SVP-Marketing Nicole Emmons said in a statement. “Our sponsorship represents an extension of our long-standing commitment to the wellbeing of the communities we serve—in this instance not just their financial wellbeing, but also their physical health and safety. In supporting a secure and enjoyable experience for families, we hope to make a positive impact both inside and outside the waterpark.”
