DAYTON, Ohio – Treadwell Credit Union is proud to announce it has received two prestigious 2026 Diamond Awards from America’s Credit Unions, recognizing excellence in marketing and branding.
Treadwell earned honors for Logo Design and received the distinguished Category’s Best Award for Rebrand, one of the highest recognitions presented in the national competition.
The Diamond Awards celebrate the most creative and impactful marketing efforts from credit unions nationwide. Treadwell’s recognition highlights the successful transformation from DayMet Credit Union to Treadwell Credit Union – a rebrand designed to eliminate market confusion, better reflect the organization’s culture, and reinforce its commitment to helping members achieve financial freedom.
“Our rebrand was about more than a new name and logo—it was about clearly defining who we are and where we’re going,” said Jaime Crooks, Chief Marketing Officer of Treadwell Credit Union. “Winning Category’s Best is an incredible honor and a testament to our team’s passion for creating a brand that truly connects with our members and community.”
The award-winning logo and rebrand, led by the Strum Agency, reflect a modern, approachable identity designed to resonate with today’s members while maintaining the trust and familiarity built over decades. Since the rebrand launch, Treadwell has continued to expand its services, deepen community involvement through its “Do Good” mission, and strengthen relationships across the Miami Valley.
“These awards validate the strategic vision behind our rebrand and the meaningful impact it has had on our members,” said CEO Steven Shore. “We’re proud of where we’ve been—and even more excited about where we’re headed.”
