Tropical Financial Partners With WPLG for Annual Day of Giving

MIRAMAR, Fla. –– Tropical Financial Credit Union (TFCU) once again partnered with WPLG Local 10 for the station’s annual Day of Giving, which supports South Florida hunger relief organizations ahead of the holidays.

On Friday, Nov. 6, the station invited shoppers at select Publix stores to buy nonperishable food items and donate them on their way out to volunteers from local food pantries. A team from Tropical Financial filled a shopping cart with food at the Publix in West Pembroke Pines, and the donation went to Manna Share-A-Meal. Local 10 anchors and reporters filed live reports from each location throughout the day to promote the food drive.

“The Day of Giving has become a tradition for our team, and filling a cart is a small way to support our neighbors who are struggling to put food on the table,” said Richard Shaw, president and CEO of Tropical Financial Credit Union, who took part in the shopping. “We’re grateful to Local 10 for leading the way and bringing South Florida together each year to fight hunger.”

Now in its 13th year, the Local 10 Day of Giving has distributed more than 140,000 pounds of food to nonprofits in the tri-county area since 2014, according to the station.

The 2026 beneficiaries were Curley’s House, Harvest Drive, Joshua’s Heart, Make-A-Wish Veterans, Manna Share-A-Meal, Star-of-the-Sea Foundation and The Caring Place. Volunteers from each nonprofit staffed the participating Publix stores and received donations directly. The organizations provide food and essentials to students, families, seniors, veterans and others in need throughout South Florida.

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